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| ( Strategic Communications Outreach Planning 3/4) ‹— ¦ —› |
| Communications Outreach: Message Review | ||
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Understand communications currently taking place: Forms of oral, written and Internet communications may be hidden or confused. This review identifies and sorts out communications used both internally and externally. The review collects all communications, marking their tone, style and content. It evaluates their potential success in terms of shared meaning toward attainment of goals between those receiving and giving communications. The report depends on a clear understanding of organizational and community aspirations.
Use Goals from the "Aspirations" Review: evaluate current communications. The results draw on both the reality of current communications and potential ways communications can support aspirations for the future. We believe understanding "Current" communications and their relation to organizational goals, is a critical factor for success. |
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